This Page Can Be Named Webmaster's and Newbies Tip...
RSS Feeds and Podcasting
FREE Directories & Search Engines
FreeSEOResources.com lists free directories and search engines for webmasters. This
list is provided as a convenience to webmasters visiting our site.
Submitting to directories can be tedious and time consuming. Many webmasters use
directory submission programs, but sometimes these can have drawbacks. Some automated directory submission programs submit to many low quality web directories that have very little if any benefit to a quality website. There are also some manual submission services which can be costly and some may still submit to some of the low or no quality directories.
Some low quality directories collect email addresses that end up being spam magnets or
you will opt-in to their mailing service when you verify your listing.
Many directories offer free and paid services.
If so, free listings may not be guaranteed, take some time to be listed and will appear
after paid or "featured" listings.
High quality directories may not accept affiliate links and might also require
submissions to be accompanied by a valid email address from the same domain. Ensure
your site meets the guidelines for submission to each directory before you submit.
FREE Webmaster Resources:
Some Free Tools
*Use this to check Google and Alexa Ranks - With this tool you determine your Google PageRank, Alexa ranking, and the number of times you're listed on various search engines.
This helps yout to Predict Future Page Ranking For Google.
Remember the Importance to Always Check Keyword Density - Use this tool to find out which keywords are popular on your pages.
Basic Make Meta Tag - Meta tags allows for better indexing by robot-driven search
engines and can boost your ranking in search results.
"Bookmark Us" Script - If you don't remind people to bookmark your site, they may forget.
Not sure what search terms to bid on for your pay-per-click campaign? Use Overture Keyword Selector...
Free SEO Tools - Several of the best SEO and internet marketing tools at your service.
Enjoy This Tools and Tips
Reciprocal linking is a perfectly natural and legitimate traffic-building technique
Reciprocal linking can be that predates the search engines themselves. That search engines cannot handle reciprocal links properly reveals a shortcoming in their algorithms, not in the practice of reciprocal linking itself.
From my years of internet marketing experience, reciprocal links are an invaluable
source of highly targeted direct traffic. Some of my sites are receiving hundreds
of visitors a month through my link partners.
Best of all, the traffic is all free.
While I could have bought these clicks through various pay-per-click campaigns,
which I do heavily anyway, I save hundreds of dollars a month just by trading links
with relevant sites. Take advantage of the best program when it come to building backlinks visit my link and enjoy.
Tips to Increase Ranking and Website Traffic
By Renan Corbes
It is worth cataloging the basic principles to be enforced to increase website traffic
and search engine rankings. Create a site with valuable content, products or services.
Place primary and secondary keywords within the first 25 words in your page content
and spread them evenly throughout the document.
Research and use the right keywords/phrases to attract your target customers.Use your
keywords in the right fields and references within your web page. Like Title, META tags,
Headers, etc. Keep your site design simple so that your customers can navigate easily
between web pages, find what they want and buy products and services.
Submit your web pages i.e. every web page and not just the home page, to the most
popular search engines and directory services. Hire someone to do so, if required. Be
sure this is a manual submission. Do not engage an automated submission service.
Keep track of changes in search engine algorithms and processes and accordingly modify
your web pages so your search engine ranking remains high.
Use online tools and utilities to keep track of how your website is doing. Monitor your
competitors and the top ranked websites to see what they are doing right in the way of
design, navigation, content, keywords, etc.
Use reports and logs from your web hosting company to see where your traffic
is coming from. Analyze your visitor location and their incoming sources whether search
engines or links from
other sites and the keywords they used to find you. Make your customer visit easy and
give them plenty of ways to remember you in the form of newsletters, free reports,
reduction coupons etc.
Demonstrate your industry and product or service expertise by writing and submitting
articles for your website or for article banks so you are perceived as an expert in
your field. When selling products online, use simple payment and shipment methods to
make your customers experience fast and easy. When not sure, hire professionals.
Though it may seem costly, but it is a lot less expensive than spending your money on
a website which no one visits.
Don't look at your website as a static brochure. Treat it as a dynamic, ever-changing
sales tool and location, just like your real store to which your customers with the
Must Have Features Your Web Site
Just don't focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were
looking for. Of course, search engine optimization and better rankings cant keep your
customer on your site or make them buy.
The customer having visited your site, now ensure that he gets interested in your
products or services and stays around. Motivate him to buy the product by providing
clear and unambiguous information. Thus if you happen to sell more than one product
or service, provide all necessary information about this, may be by keeping the
information at a different page. By providing suitable and easily visible links, the
customer can navigate to these pages and get the details.
Understanding Your Target Customer
If you design a website you think will attract clients, but you don't really know who
your customers are and what they want to buy, it is unlikely you make much money.
Website business is an extension or replacement for a standard storefront. You can
send email to your existing clients and ask them to complete a survey or even while
they are browsing on your website. Ask them about their choices.
Why do they like your products?
Do you discount prices or offer coupons?
Are your prices consistently lower than others?
Is your shipping price cheaper?
Do you respond faster to client questions?
Are your product descriptions better?
Your return policies and guarantees better than your competitors?
To know your customer you can check credit card records or ask your customer to
complete a simple contact form with name, address, age, gender, etc. when they
purchase a product.
Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and
also your customers may be from other states that are thousands of miles away.
Always provide contact information, preferably on every page of your website,
complete with mailing address, telephone number and an email address that reaches
People may need to contact you about sales, general information or technical problems
on your site. Also have your email forwarded to another email address if you do not
check your website mailbox often.
When customer wants to buy online provide enough options like credit card, PayPal or
other online payment service.
About the author
Mr Corbes is an Internet Entrepreneur where he put all his efforts and knowledge
about building web gamesites. http://www.medialunatic.com
Wealth Orb from
How To Get Great Web Traffic
By Obinna Heche
There are several things that you need to remember when you are setting up a website.
First of all, it is important that you are able to get the web traffic that you need.
This is the best way that you have to get your ideas out there into the public and
this is the best way that you will be able to take advantage of all that can be found
on the internet.
Secondly, you want to be sure that you are getting your name out there. Remember that
not everyone that comes to your website is going to be a customer, so the goal is to
get as many people to come to your website as you possibly can. What this will do for
you is allow you to really get the most out of you website, because you will be able
to see a difference in the way that you receive your customers.
Thirdly, advertising is the number one key to getting great web traffic. You have to
be sure that your website is up and running and that you are able to get as many
people to it as possible.
In order to do this, you have to be sure that your name and your website get listed
in as many places as possible. You are going to have to do a lot of this yourself,
because it requires taking the time to have your sites listed and to be able to have
as much control over what happens there as you possibly can.
Next, you want to be sure that when you do have the web traffic, you actually are
able to keep people at your site and to turn them into customers. This is something
that is very important. You want people to see your website and to stay at your
website and you want them to become your customers. So, you have to be sure that you
are doing a couple of things in order for this to happen.
Your site has to be organized. You want to make sure that you have the most well
organized site and that it is going to be one of the sites that really make a good
mark on everything. Your site should tell about you but it should do more than that.
It should attract your customers to you and make them want to say that they are
affiliated with you. The best way for you to turn your web traffic into customers is
to make sure that they are listening to what you have to say.
Remember that your site also must be clearly written and have no mistakes. This is
also one of the most important things that you can do. If you have a site that is full of mistakes, you will find that you do not get the kind of web traffic you are looking for. You have to be sure that you are able to get people impressed and to keep them that way.
About the author
Obinna Heche. Los Angeles - California
Delivering the best home based business ideas and opportunities so you can work at
home successfully. http://weneversellyourtraffic.com/go/obhmy365/home
With new technologies, algorithms and sources emerging on a daily basis, webmasters are constantly struggling to stay informed.
The quality of content on the web and the number of products available to webmasters can seem overwhelming. The goal of creating a site that can be quickly found can be a struggle. Unless webmasters have a well-established brand, a great domain name and a huge marketing budget, it is important that they appear in search engines via specific keywords. With this in mind, we have compiled a list of resources and products that will benefit webmasters in their efforts to be found.
1.) Webmaster Articles & Tutorials -The Internet is rich with resources for webmasters who are developing and optimizing web content. The web hosts a vast variety of web design tutorials and articles. For the novice, sifting through these resources can be daunting and overwhelming.
Site Point - New Articles, Fresh Thinking for Web Developers and Designers - With a vast variety of web design tutorials and articles coupled with a vibrant and well informed community, SitePoint is the natural place to go to grow your online business.
WebProNews - WebProNews is an article portal for Internet and Technology
professionals and has thousands of articles on web design and development.
The articles are from iEntry's network of expert writers through hundreds of relationships with authors around the world.
2.) Webmaster Forums - Not only can participating in various forums and posting your various views and ideas potentially bring new growth and life to your online business, it can help you stay informed about industry news or changes. This is particularly important when working in a new, quickly advancing industry like web design and search engine optimization. The following forums are great places for webmasters to participate and monitor.
ThreadWatch - ThreadWatch is a nifty tool. The concept of Threadwatch is very simple: finding the signal amongst the noise of internet marketing media takes too much of what we all value most, time. Threadwatch.org cuts through the chatter and produces a clear signal for the time-starved professional Internet marketer.
Webmaster-Talk - The WebmasterTalk forum covers material related to Web Design, PHP Help, Coding, Hosting, Domain Names, graphic optimization and related webmaster topics. The forum is extremely popular and generally, posts will receive almost instant responses from knowledgeable professionals. Of course, like any forum, there are bound to be opposing views ensuring that all sides of every issue are raised.
3.) Website Submission Tools - According to research more then 90% of Internet traffic is generated by search engines. Submitting your website to all major search engines is the most effective way of promoting your website on the Internet. In order for web surfers to locate your site you must be included in all the major search engines. There are a number of tools available to assist with the submission process.
Internet Business Promoter - Internet Business Promoter is a suite of 10 professional web promotion tools in one software application. All of the tools are designed to assist web developers with all aspects of web site promotion and search engine optimization. We found that IBP's strength was in the website submission options. Once a site is created it must be submitted to search engines and directories. IBP streamlines and simplifies the submission process, saving significant amounts of time.
FreeWebSubmission.com - Free Web Submission is the source for free search engine submission. They provide webmasters and site owners with free manual and auto submission to the highest-rated, free internet search engines and directories.
AddMe - AddMe is a leading resource for webmasters and small-business owners
specialized in website submission and promotion in the search engines. AddMe offers free online website submission to 14 major search engines in exchange for a reciprocal link. AddMe is well known and respected in the industry.
Many of the online submissions require an e-mail address. In order to limit excessive unwanted e-mail many webmasters will use a "throw-away" e-mail address that would allow them to initially receive notification that the site is submitted but is ultimately an e-mail account they can discontinue after the submission process. This practice is suggested for anyone using a free service for site submissions.
4.) Online Tools - A number of resource sites are available on the web to assist webmasters. The resources are generally free and contain useful analytical tools.
DigitalPoint - The DigitalPoint site contains a variety of tools specifically for webmasters. The tools are a collection of useful online tools, from a Google AdSense Sandbox that shows which Google AdSense ads will be displayed for any webpage on the Internet, to web ranking tools that track Yahoo's web rank.
SEO Survey - Tools to help SEO specialists and webmasters automate some of the important tasks involved in the routine of optimization.
5.) Webmaster Software - The aim of many applications is to save time, money or productivity. Webmsters can often use software to replace a task they do manually, freeing up their time to pursue other tasks.
FeedForAll - FeedForAll creates, edits, manages and publishes RSS feeds. As webmasters realize the benefits to RSS, software related to RSS is becoming an instrumental tool in their arsenal.
TNT Screen Capture - TNT captures everything with only 3 simple capture modes, from application windows to controls, to menus and popup windows.
Many integrated unique features like shadow options, transparency, quick scaling and individual shapes make it quick and simple to create stunning screenshots at a mouse-click.
6.) Free Content - Free content comes in all shapes and sizes. Understanding who your target customer is and what appeals to them will go a long way in finding content that will increase your site's value.
GoArticles - Providing a fresh stream of content-specific articles is a great way to encourage visitors to return to your website on a regular basis. GoArticles is a directory of quality articles that is searchable based on keywords.
Small Business Software - Collection of small business and marketing-related articles available for republishing.
RSS - RSS stands for really simple syndication, RSS feeds generally contain content available for syndication. Meaning that you can often publish content contained in an RSS feeds to provide fresh website content.
has a free PHP script available to display RSS feeds. Additional resources to learn more about using RSS as web content can be found at
7.) Alerts - Using web alerts is becoming increasingly useful to webmasters interested in tracking their search engine position, trademarked terms, to monitor competitors and stay abreast of online occurrences.
Google Alerts - Google Alerts is a solution for monitoring your professional interests online. Track the entire web for your personalized topics and receive new results by daily e-mail.
There are two companies doing this: Google Alerts,
PubSub - PubSub is a matching service that instantly notifies you when new content is created that matches your subscription. Using a proprietary Matching Engine, PubSub is able to read millions of data sources on your behalf and notify you instantly whenever a match is made.
Tools for Online Tracking Alerts - Article detailing additional tools available for online tracking and alerts.
8.) Blacklist Checkers - E-mail delivery problems often occur when an IP address or domain is black-listed. The following tools will ensure that your IP address and domain will not have delivery issues.
DNS Stuff - DNSstuff: Free fast, advanced and comprehensive web-based DNS tools,
going beyond just ping, tracert/traceroute, WHOIS and DNS lookups.
SpamNews - spamNEWS is a concise aggregation of vital information relevant to
professionals in the anti-spam sector: Up-to-the-minute press coverage and topical editorials about e-mail abuse, related online security matters, legal and political issues, as well as articles on Internet marketing and privacy.
9.) Keyword Tools - Keywords to improve search engine placement and ranking. Finding top Internet marketing keywords is critical in the quest to be found. Choosing the right Internet marketing keywords will help your search engine placement and ranking. A little keyword research goes a long way in the search to be found.
WordTracker - WordTracker helps you choose the right Internet marketing keywords that will help your search engine placement and ranking. Use WordTracker for keyword research. Web marketing is all about search engine ranking, and that starts with the proper Internet marketing keywords. Get a free keyword report and web site promotion information!
10.) Newsletters - Email newsletters continue to be one of the most important ways to communicate and find information on the Internet. The following e-mail newsletters contain great information for webmasters.
SitePronews - A free newsletter and webmaster resource site for Webmasters focusing on web site promotion, submission, positioning, design and marketing. The newsletters and websites contain articles by noted web experts. The SiteProNews site was the first of more than 12 web sites that focused on niche areas of particular interest to webmasters, marketers, newsletter publishers, authors and entrepreneurs.
iEntry - The iEntry network has a really great collection of useful newsletters. iEntry publishes over 50 targeted e-mail newsletters that cover various aspects of the IT and Business industries.
Like most of the copious amounts of information on the Internet, it is a matter of sifting through to find relevant, accurate, helpful information. Occasionally we stumble across some little-known gems. As a result, we have compiled these webmaster tools.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing and publishing RSS feeds and NotePage
http://www.notepage.net a wireless text messaging software.
Learning the Basics of RSS
What is RSS?
You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.
An RSS is a means of publicizing updates about websites. It may or may not include
a summary and photos of the latest posting. But those that provide summaries
(thus Rich Site Summary) allow users to skim through the article so that they could
decide later on if they want to access the website source.
The RSS feed usually contains the title of the update originating from the website.
It is also usually the link to the website source.
What are the benefits of RSS?
RSS gives benefits to both readers (users) and web publishers.
1. It gives you the latest updates.
Whether it is about the weather, new music, software upgrade, local news, or a new
posting from a rarely-updates site learn about the latest as soon as it comes out.
2. It saves on surfing time.
Since an RSS feed provides a summary of the related article, it saves the user’s time by helping s/he decide on which items to prioritize when reading or browsing the net.
3. It gives the power of subscription to the user.
Users are given a free-hand on which websites to subscribe in their RSS aggregators
which they can change at any time they decide differently.
4. It lessens the clutter in your inbox.
Although your email address will be required to enjoy the services of online RSS
aggregators, RSS does not use your email address to send the updates.
5. It is spam free.
Unlike email subscriptions, RSS does not make use of your email address to send
updates thus your privacy is kept safe from spam mails.
6. Un-subscribing is hassle-free.
Unlike email subscriptions where the user is asked questions on why s/he is
un-subscribing and then the user would be asked to confirm un-subscribing, all you have to do is to delete the RSS feed from your aggregator.
7. It can be used as an advertising or marketing tool.
Users who subscribe or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted, those who are actually interested in their products are kept posted.
What are the drawbacks of RSS?
The disadvantages of RSS use are brought about by its being a new technology and
some user-preference concerns.
1. Some users prefer receiving email updates over an RSS feed.
2. Graphics and photos do not appear in all RSS feeds.
For conciseness and ease of publication, RSS feeds do not display the photos from the original site in announcing the update except for some web-based aggregators.
3. The identity of the source website can be confusing.
Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.
4. Publishers cannot determine how many users are subscribed to their feed and the
frequency of their visits. Moreover, they would not know the reasons why users un-subscribe which could be important in improving their advertising.
5. RSS feeds create higher traffic and demands on the server.
Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.
6. Since it is a new technology, many sites still do not support RSS.
How do I start using RSS?
There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on latest RSS feeds from the worldwide web.
An aggregator comes in two forms: a downloadable program also known as desktop aggregator and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account then you are ready to use their services.
Both versions allow you to customize or choose which RSS feeds to enter. Paid aggre-gators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.
1. Choose an RSS aggregator to use. For beginners, web-based aggregators are
recommended since they are usually user-friendly
2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.
3. Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code. After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published real time at the source website.
RSS and Internet Marketing
The original idea of RSS came from Netscape, where their intention is to provide a means for users to customize their personal homepage to contain links to websites that interest them, similar to bookmarking websites.
The application of RSS to internet marketing was an unforeseen development to RSS technology developers. Since users are given the freedom to add RSS feeds to their aggregators, those who are interested in particular products and services available in the internet can now be notified real time. Marketing becomes more specific to interested people and not a hit-and-miss operation.
Those who intend to use RSS for marketing their products and services should consider linking up with email account providers, (e.g. Yahoo, MSN, Google mail); networking websites (e.g. Friendster, Multiply, My Space, Hi5); websites of newspapers and television network websites (e.g. New York Times, CNN) for medium to big-scale companies.
Small-time industries can also look into networking websites as well as personal blog websites (e.g. Blogspot) and websites of clubs and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.
Clearly, RSS is an innovation in information management in the worldwide web as well as online marketing. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike.
Updates on RSS Directories
RSS directories are popular these days. RSS is widely used initially by news sites to allow others to syndicate their news stories. Now, a lot of other websites are using RSS. It is being used in flagging new forum headlines, auction listings, sales listings and others.
The meaning of RSS is actually not clear. RSS may or may not be an acronym, actually. RSS may stand for Really Simple Syndication. But others say its Rich Site Summary and sometimes Rich Syndication Standard. The noted creator of RSS directory would be Netscape. It was released sometime in March 1999.
The included a UserLand application which is called scripting news.
Netscape stopped developing it, but UserLand continued doing so.
Another company, RSS-DEV Working Group also released their own version.
RSS directories are sites that collate all RSS links and place them in different categories for other applications to use. This is similar to web hosting, only instead of web pages, they contain RSS links. These links will pop out on the website and when you click it, you will be directed to the main source of the link.
RSS poses a lot of uses for those who’d like to use the Internet for marketing or commerce. Here are the things you can do with it:
Create links from their website to yours.
If you are selling or promoting something, web traffic is important. The more RSS directory you upload, the more chances you have people seeing those and checking your site out. And if they have customized their sites with your RSS feeds, then they would get updated listings from your site to theirs automatically.
If you have a brand and you’d like to know how your competitor is doing, you may use RSS to see what they have so far. Get a directory of their product or service so you’ll know first hand what they have come out with. With the data gathered you now can plan on how you can counter them.
Tracking your own progress. If you can check out your competitor, of course you’d like to check out too how your business or product is going too. With an RSS directory of your own, you can know how many people are interested in what you are selling or offering.
Putting up RSS directories, let’s say for newsletters, adds efficiency to your company. If you use RSS for sending out newsletters instead of mailing them to recipients, you’d eliminate the possibility of your letter being classified as spam by users, or being sent in a closed mail account.
There are a lot of websites or news articles that could be beneficial to your brand or company. At times, you’d like to add them to your site. Without the use of RSS, you’d have to copy the entire thing down and note where you got it.
If you use RSS, then the headline and part of the story shows up on your site. And this is an automatic process now. If you use RSS, you just include the directory and automatically, the headline appears without you doing much.
Posting RSS directories could cost you some. But the benefits override it. Some sites even offer free RSS directory posting. If you are just starting up, you may like to check those out. The more RSS directory you have up, the more the possibility that you are sending out information to the people interested in your goods. Reason behind is that people will only get the RSS feeds that they are interested in. If they get yours, they sure are the target market.
Disseminating information online has become easier with RSS. The technology provided a cost-effective way of transferring facts and figures out. Utilizing it would definitely add up to your marketing approach. With it, you have an avenue of reaching out to even more people so easily.
RSS uses XML to syndicate pages. Though that sounds a little technical, there a lot of websites that has user-friendly interface to guide in building your directory. Go ahead and put up your RSS directory up now. RSS has proven to be essential. It has ceased to be an option; it has become a necessity.
THE ADVANTAGES OF "RSS WEBSITES"
RSS - or what is now known as "Really Simple Syndication" - is a file format that is incorporated by Internet users in their websites to allow for 'web syndication', making their web content available in a format that can be universally understood by other people.
In essence, RSS is a 'mini database' that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.
RSS websites - that is, websites that contain RSS 'feeds' (articles or postings) - typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with 'RSS' or 'XML'.
With its increased popularity, RSS is now being adopted and used by more website
owners or publishers. Today, numerous resources are now available that aid Internet surfers (and even beginners as well) on how to set up and use RSS.
Setting up RSS feeds and adding them to your website can be a simple process that
does not involve a lot of time or any money. Listed below are some simple and basic steps that you might want to follow:
1. Have your web content and/or news in an RSS feed format, such as XML (appropriate and 'ready-made' feeds are also available from other sources).
2. Click the orange graphic - this is the RSS feed icon. Take note of the URL of the RSS feed; this will be displayed in the address bar (for Internet Explorer).
3. Input the feed URL on your RSS feed creation program.
4. Click on the "Generate Feed" button. This will generate the RSS code for your web content.
5. Enter the RSS code in the appropriate place on your own website.
Having created an RSS feed for your website, next comes the task of publishing your web content and news and having them displayed on other sites and headline viewers.
This is made possible with the use of RSS readers or aggregators.
RSS readers or news aggregators are used to view particular web contents. RSS readers contain the collection of 'feeds' or RSS files from content providers, and they are generally classified into 3 types:
· Desktop RSS readers - also known as standalone desktop application, they generally
'run' in the background and are similar to an e-mail client, collecting the feeds and refreshing items automatically as they are updated.
· Web-based aggregators - these are online services that enable users to personalize
web pages, refreshing them each time the page is accessed or each time a person logs in to the service.
· Plug-in aggregators/readers - these make use of either web browsers or e-mail clients, which allow users to view RSS feeds while inside an existing program.
Having an RSS-enabled website provides Internet users (especially those who are web-site owners) with the following benefits:
· Allows users to generate up-to-date news and postings, as information and content
in the RSS readers or aggregators are automatically updated each time the RSS feed is 'refreshed'.
· Allows users to have control over the information that they wish to view or receive, as they can remove a feed of their choosing any time they want to.
Aside from these benefits, RSS websites are also useful for people who conduct their
business in the Internet, particularly in Internet or Online Marketing. RSS can be
an effective marketing tool for your website, especially in the following fields:
· E-mail marketing and publishing
· Search engine marketing and optimization
· Business blogging
· Internet advertising
· Digital public relations
· Branding and e-commerce
In addition, RSS can 'power' your website, providing you with the following:
· Valuable, updated, and relevant resources for site visitors and potential clients RSS is ideal for websites that contain (and syndicate) a lot of information that has to be changed or updated regularly.
· Search engine optimization for the website.
· Increased traffic for the website - your website can 'harvest' and display information from other sites, driving more traffic to your own website.
· A wide selection of 'channels' for content distribution, such as PDA's, cellular phones, voice mails, and email ticklers.
· A reliable way to have your web content delivered to Internet users and potential
clients - RSS ensures that your site is viewed by the people who are interested in them, without having them blocked and 'cleaned' by ISPs or Spam filters.
These are just some of the advantages that RSS can give your website (and your
business). The possibilities are endless, as more and more comes up almost everyday.
Do not be left behind - take the advantage of the marketing and publishing power of
A GUIDE ON RSS TOOL
RSS is an abbreviation that has evolved into the following, depending on their versions:
· RDF Site Summary (also known as RSS 0.9; the first version of RSS)
· Rich Site Summary (also known as RSS 0.91; a prototype)
· Really Simple Syndication (also known as RSS 2.0)
Today, RSS stands for 'Really Simple Syndication', and it has the following 7 existing formats or versions:
RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files.
All of these data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names:
· RSS feed
· RSS stream
· RSS channel
They are typically shown on web pages as an orange rectangle that usually has the
letters XML or RSS in it.
RSS feeds can be used to deliver any kind of information. Some of these 'feeds' include:
· Blogs feed - each blog entry is summarized as a feed item. This makes blog posts
easier to scan, enabling 'visitors' to zoom in on their items of interest.
· Article feed - this alerts readers whenever there are new articles and web contents available.
· Forum feed - this allows users to receive forum posts and latest discussion topics.
· Schedule feed - this allows users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting agendas.
· Discounts or Special feed - this is used to enable users (such as retail and online stores) to 'deliver' latest specials and discounted offers.
· Ego or News Monitoring - this enables users to receive 'filtered' headlines or news that are based on a specific phrase or keyword.
· Industry-specific feed - used by technical professionals in order to market, promote, or communicate with current (and prospective) customers and clients within their specific industries.
RSS feeds enable people to track numerous blogs and news sources at the same time.
To produce an RSS feed, all you need is the content or the article that you want to publicize and a validated RSS text file. Once your text file is registered at various aggregators (or 'news readers'), any external site can then capture and display your RSS feed, automatically updating them whenever you update your RSS file.
RSS tools are useful for sites that add or modify their contents on a regular basis. They are especially used for 'web syndication' or activities that involve regular updates and/or publications, such as the following:
· News websites - as used by major news organizations such as Reuters, CNN, and
· Bug reports
· Personal weblogs
There are many benefits to using RSS feeds. Aside from being a great supplemental
communication method that streamlines the communication needs of various sectors,
RSS tools and feeds can also have tremendous benefits in your business, particularly in the field of internet marketing.
RSS tools and feeds provide Internet users with a free (or cheap) and easy advertising or online marketing opportunity for their businesses. Below are some of the RSS features that can help make your internet marketing strategies more effective.
1. Ease in content distribution services. With RSS, your business can be captured and displayed by virtually any external site, giving you an easy way to 'spread out' and advertise them.
2. Ease in regular content updates. With RSS, web contents concerning your business can now be automatically updated on a daily (and even hourly) basis. Internet users will be able to experience 'real time' updates as information in your own file (such as new products and other business-related releases) is changed and modified simultaneously with that of the RSS feeds that people are subscribed to.
3. Custom-made content services. With RSS, visitors can have personalized content
services, allowing them total control of the flow and type of information that they receive. Depending on their interests and needs, visitors can subscribe to only those contents that they are looking for (such as real estate or job listings).
4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are 'forced' to click on a link back to your site.
These are just several of the many things that you can do with RSS.
The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business.
Reading RSS Feeds with an RSS Aggregator
RSS or Really Simple Syndication or Rich Site Summary is the latest information
management tool that is gradually earning popularity among web users and website
owners. With RSS technology, it is possible to get the latest postings from your
favorite websites. But clicking on the RSS or XML button in a homepage is not
enough to give you the service you need.
An RSS feed or code displayed in the pop-up screen if not on the main page is composed of symbols and words that would only make sense to advanced RSS users and computer programmers and software enthusiasts. Another software tool called an RSS aggregator or reader is needed.
An aggregator works by scanning the worldwide web with latest postings based on the RSS code (containing the website’s URL) provided or added by the user. When it finds a new posting, news, or update, it will publish the RSS feed on your home page containing the title of the posting, which also serves as a clickable link to the website source.
This RSS feed may or may not contain the whole article, a summary, and photos,
depending on what RSS aggregator you are using.
Aggregators come in two types: the downloadable program or desktop-type and the
online or web-based type. The desktop aggregator usually charges a certain amount
for its services; this would include regular updating in the form of upgrades or patches to the original version. This type of RSS reader allows more customization of RSS feeds as well as page format or design over its on-line counterparts.
But of course, price can be a drawback.
On-line or web-based aggregators are free of charge. All you need to do is register an account with them then you can start enjoying their services. Depending on the “brand” of the aggregator, customization is more limited. Some even do not allow you to customize at all.
Product and service advertisers are realizing the potential of RSS aggregators in internet marketing. In fact, several submit RSS codes to several popular web-based aggregators to reach the growing technophile and internet-based market.
My Yahoo has been instrumental in popularizing RSS technology to both users and
website owners and advertisers.
At present, there are many aggregators to choose from and newer versions of the same aggregator are constantly developed by its programmers.
Below are some of these desktop and online aggregators:
- supports Linux, Mac, and Windows
- easy addition of RSS feeds
- not maximized use of screen display
- few options for customizing
- user friendly
- free trial version
- contains prepared popular feeds
- allows filtering of RSS feeds
- configurable “watch list” to manage junk RSS feeds
- search channel feature that incorporates other RSS services e.g. Feedster
- allows feed storage for future use
- tabbed browsers for channel navigation
- built-in podcast receiver
- supports only Internet Explorer (embedded)
- paid software (`$29.95)
- all major browsers supported (e.g. Netscape Navigator, Internet Explorer, Firefox)
- user-friendly especially for beginners
- free, web-based aggregator
- easy registration
- no advertisements
- contains its own directory of RSS feeds of thousands of websites
- personal email account for subscribing to newsletter emails (optional)
- allows privacy adjustments for personal blogs
- allows saved searches
- mobile version available
- 10 languages supported
- Additional add-on tools for automated blogrolls and subscription buttons
- free (consumer-standard version)
- provides personalized news channel
- allows translation of RSS articles into email format
- synchronization of feeds in several devices possible
- browse and search feed capabilities save time on surfing
- allows keyword filtering
- blog headlines
- button-click automatic subscription to news feeds
- Outlook-based thus limited to Windows
3. My Yahoo
- Free web-based aggregator
- customizable home page design
- button-click subscription to RSS feeds
- built-in directory and search tool for feeds
- wide variety of feeds e.g. news (science, technology, local), weather
- connects to all Yahoo features and services
- banner advertisements
There are also lightweight RSS aggregator extensions which are actually plug-ins to existing internet browsers.
An example of which is Sage aggregator.
- free of charge
- reeds both RSS and Atom feeds
- allows feed discovery
- can be assimilated to Firefox bookmark (storage and live)
- allows OPML feed lists imports and exports
- customizable style sheets
- supports a wide range of locales e.g. Catalan, Italian, Japanese, Spanish, Korean, Polish, Slovenian, etc.
- easy installation
- good for about 12 RSS feeds
- limited use to Mozilla-Firefox and Mozilla-Firefox supported browsers
RSS developers promise better features in future versions of their aggregators. Microsoft is planning to include a built-in aggregator in their next Windows version. These developments are definitely something to look forward to by all internet aficionados.
Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.
RSS feeds are generally being utilized in blogs or news sites, though any website
wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.
So as to accept RSS feeds, a feed reader is needed, called an aggregator.
Aggregators are widely and freely available online, and all that is needed is a bit of searching, you will be able to locate a certain interface that best interest you. What’s more, RSS feeds can likewise be read and retrieved from cell phones and on PDAs.
Once you encounter upon a website that you want to add or insert to the aggregator,
the process can be done in two ways. Almost all sites offering an RSS feed displays an “RSS” or “XML” button in their homepage and with one click, it promptly add that
particular feed to one’s aggregator. Some aggregator however, requires the need to
copy and then paste the URL of the feed unto the program.
Whatever the method used, you can be certain that the feed will be accessible soon
as you have inserted it, likewise, in just seconds, the next update can arrive. In the event that you do not anymore would want to accept or take in updates, you may simply delete or erase the feed from the aggregator.
Through e-mail subscriptions, you can receive newsletters. RSS feeds on the other hand, can be more convenient in keeping up with newsletter updates since they are prompt and available in an instant; you no longer have to wait for a scheduled time or day to obtain a news summary, plus, these news will never be detained through a spam filter.
RSS feeds are widely used everyday by individuals who understand and appreciate the accessibility of fast reports and news that can be readily read and only read certain updates that appeals to them.
Aggregators are popular use of feeds, having several kinds. Web aggregators or portals as they are sometimes called, create this view which is then made available in a Web page. Also, Aggregators have been incorporated into e-mail patrons, users of desktops, or dedicated and standalone software.
Offering a collection of special features, such as combining more than a few related feeds in just a single view, hiding certain entries or statements that has been already viewed, and classifying entries and feeds, the aggregator is a versatile component.
Why make a feed available?
You will have more viewers, since now, your viewers can conveniently see your site without even going out and looking for that certain site. While at first, it may seem corrupt, it will in fact enhance the visibility of your site; this is so because users can easily keep up or keep tract with your site, to allow them to view in a way that they want to; it’s more probable that guests are aware should something that is in their interest is available or accessible on your site.
For instance, every month your website broadcasts a new feature. Having no feed, your viewers will always have to keep in mind to go to your site in a certain time to see if they discover something new; that is, if they can remember, and if they still have the time. However, if you supply a feed for your viewers, they can just point to their aggregator and it will instantly provide them a link along with a description of happenings or events at your site immediately.
What format to choose?
Syndication is very confusing as it uses a lot of formats that can usually be come across in the web. However, this can easily be solved as in general, syndicated libraries are used by aggregators which conceptualize a particular format that a feed is in, in order that they can utilize a certain syndication feed.
With this, whatever format to pick is just a matter of personal preference. RSS 1.0 is far reaching, and practical should it be integrated into Semantic Web systems.
RSS 2.0 is very easy and simple create by hand.
And atom is an IETF Standard, does it brings constancy, stability and a natural and accepted community to support its usage.
RSS is a free and easy way to promote a site and its content without the need to advertise. RSS is defined specifically for syndication; in fact the acronym RSS stands for Really Simple Syndication. This means that webmasters serving RSS content do not need to negotiate complicated content sharing partnerships in order to use content contained within an RSS feed.
In order to completely understand the power and potential of RSS, webmasters may want to visit the following resources:
RSS Specifications - everything you need to know about RSS -
Feedster - locate RSS feeds that are topic specific
FeedForAll - create RSS feeds from your own content
RSS4U - free online RSS reader
FeedDemon - desktop RSS reader -
SITE NAVIGATION LINKS You Find Them All Over The Pages:
TV on PC
AUDIO and VIDEO
SITE NAVIGATION LINKS You Find Them All Over The Pages:
Steps to Creating & Promoting an RSS Feed
1.) Build a Feed
There are a number of desktop and web applications available that make feed creation
easy. I would encourage anyone creating a feed to use one.
Though not overly complicated, hand-coding an RSS feed can become a bit confusing and time-consuming. Most desktop software applications for building a feed include a wizard and contact-sensitive help, simplifying the process of creating a feed. Following a few simple steps in a wizard generally will produce an RSS feed in just a few minutes.
Publishers control what information is syndicated in the RSS feed, so ultimately it is the publisher's decision as to whether to include teaser copy or full articles. Consider what you are trying to accomplish and who your target audience is when building the feed.
Software to Build a Feed - http://www.feedforall.com
Tutorial for Creating Feed by Hand using XML - http://www.make-rss-feeds.com
2.) Transfer the Feed Onto Your Server
Once you have constructed an RSS feed you will need to transfer the feed to your server. This can be done using a standard FTP client (if it is not built into the feed creation software). The feed is usually placed in the domain's root directory like this: http://www.mydomain.com/nameoffeed.xml, but as long as you know where it is it doesn't really matter.
3.) Display the Feed on Your Website Using a Graphic of Some Sort
In order to signal to website visitors that an RSS feed containing content related to the website is available, include a colorful graphic on the website.
It has become a standard that nearly all websites that have RSS feeds available use
colorful graphics such as flags as indicators that RSS feeds are available for specific content. The flags were initially bright orange rectangles but as the popularity has grown, webmasters have bent the rules a bit. NotePage has made a free online RSS graphic tool available that allows users to quickly customize buttons by selecting the text on the button and the color scheme of the button. Once the color and text is entered, a custom graphic is instantly created. Webmasters can easily match the style of the RSS button to a website's theme. Graphics experience is not required. Simply select alternative colors and insert text to personalize RSS feed graphics.
The RSS graphics tool can be used by clicking the following URL
or choose ready made graphics fom:
4.) Include Information in the HTML of the Web Page So RSS Readers Auto-Detect Your Feed. After publishing an RSS feed it is important to let visitors know that the feed exists.
Aggregators will automatically detect RSS on a website if you add a small bit of code
in the header field of an HTML page.
[link rel="alternate" type="application/rss+xml" title="RSS" href=
Be sure to replace http://www.yourdomain.com/rss.xml with the URL to the RSS feed and replace the brackets with "<" less than and ">" greater than symbols.
5.) Display the Feed's Content on a Website
Contents contained in an RSS feed can be added to a website, providing site visitors
an alternative method for viewing the content. The information will also help increase search engine interest. Displaying the feed as HTML can be accomplished. Providing fresh content on a regular basis will encourage site visitors return.
Tutorial for Displaying Feeds - http://www.small-business-software.net/display-rss.htm
6.) Submit the Feed to RSS Directories and Search Engines
As a rapidly increasing number of content sources, new and old, migrate or add RSS
as a key distribution channel, and as more people utilize RSS newsreaders and
aggregators to keep themselves informed, the ability to maintain high exposure and
visibility is gradually shifted from complete attention to major search engines and
content optimization techniques to an increasing awareness of RSS feed directories
and search tools.
In order to increase exposure of an RSS feed it should be submitted to RSS search
engines and directories. This can be done manually. Just as you would submit the URL of a website or web page to a search engine you will need to submit the link of the actual feed located on your website to the RSS directories. There is a large list of RSS directories at
If you prefer to automate the submission process try RSS Submit at:
An evaluation version is available.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software
for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages
marketing for NotePage http://www.notepage.net a wireless text messaging software
Publicize Your RSS Feed
Publicize your RSS feed.
There is little argument from webmasters and publishers that RSS brings in traffic.
So once you've made the leap and created a feed, how do you tell your visitors about
1. Submit Your RSS Feed to RSS Directories.
This will not only increase the number of sites linking to your website and increasing
your link popularity, it will also increase the RSS feeds profile. A number of RSS search engines and RSS directories exist that allow you to freely submit RSS feeds. Feeds are generally categorized and grouped together by subject.
Web surfers looking for RSS feeds about a specific subject will often search the RSS
directories, to locate a feed that matches their specific criteria. Topic specific RSS feed and podcasting directories are also emerging. Choose a web feed's category carefully and only submit relevant feeds to topic specific directories.
A large list of directories is located at
Example of Topic Specific -
2. Explain RSS
While you have finally figured RSS out, some of your visitors may not have. The concept while brilliant, can be a bit confusing for the beginner. The concept of RSS feeds might be completely new to some of your website visitors. Hence it is generally good practice to walk website visitors through the steps of locating, subscribing and reading an RSS feed. It is generally a good practice to include a page on your website that contains a general explanation on RSS and details how website visitors can subscribe to an RSS feed. Sample Explanation page that can be used to on your website:
RSS specifications has authorized the replication of this webpage. It can be republished, simply insert your RSS feeds or otherwise customize the material to explain RSS to your website visitors.
3. Graphic on Website
Since the conception of RSS, bright graphic flags have been used to denote the location of an RSS feed. Now instinctively, website visitors frequently look for a colorful flag on websites. The looks of the flags have changed but a variety of options exists. When you add the image, be sure to link to the location of the RSS feed. Some webmasters use chicklets to indicate the presence of feeds, web surfers click on the chicklet that relates to their RSS feed reader or news aggregator and the feed is added to their list of feeds. Others feel that the volume of chicklets simply add confusion, and opt for a single relevant RSS graphic.
As with any important addition to your company, it is completely appropriate to send a press release to let the media know you have RSS feeds available for specific content. This will often garner a little attention. Additionally, key news editors may opt to subscribe to your RSS feed in order to stay abreast of your latest corporate news. Considering the possibility of these subscriptions, makes a press release to signal the availability of an RSS feed simple common corporate sense.
Include a mention in your e-mail newsletter that content is now available via an RSS feed. Many newsletters subscribers appreciate an alternative subscription method and will subscribe to a web feed as well.
6. Auto Discovery
Some of your website visitors might be web savvy. Be sure to include an autodiscovery tag in the HTML header of each web page. Many RSS Readers will automatically discover that an RSS feed is available for specific content and notify the website visitor and ask them if they wish to subscribe.
7. Brand a Newsreader
Distribute pre-loaded RSS readers branded to your company name. The big benefit to brandable newsreaders is that you can include all of your RSS feeds in it.
Any downloaders will have immediate access to your RSS feeds in the branded news
reader. Brandable Readers - http://www.deskshare.com or http://www.customreader.com
If you have a blog or know bloggers, be sure to share with them that you have added an RSS feed for specific content. Blogs are a great vehicle to spread the word. Marketers instantly understood the power of word of mouth, but few marketers understand the movement of blog to mouth. This growing phenomenon has added credibility to online blog endorsements.
In order to reap the benefits of an RSS feed, it is important the feed be properly
publicized. Taking simple steps to promote an RSS feed will go a long way in ensuring a feeds adoption.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts. In addition
Sharon manages marketing for NotePage http://www.notepage.net a wireless text
messaging software company.
Podcasting Articles - Set Your Podcast Up for Success...
What Exactly is Podcasting?
The term "podcast" was initially used to reference an RSS feed that contained audio files in the item's enclosure field. The meaning of podcasting has since expanded, and now refers to RSS feeds that contain all types of media, including audio and video, in the item's enclosure field.
For the non-technical folks, podcasting is simply a means of syndicating and distributing rich-media files via the Internet. The content contained in a podcast can vary significantly, from a song, to a educational lecture, to a political debate, to just about anything else.
One great thing about podcasting is the wide variety of content formats it can contain. And unlike radio or television broadcasts, the recipient can listen or view at their leisure, choo sing for themselves when and where they wish to listen or view a podcast.
How To Create A Podcast
While it may sound complex, the software and technology available today can
make the process of creating a podcast quite simple...
1. Record The Content
The easiest way to create an podcast/RSS feed is to use software designed specifically for that purpose. There are a variety of audio and video applications available that make recording and editing rich-media files quite simple.
2. Create The Podcast Feed
Again, the easiest way to do this is to use dedicated software. There are applications available, such as FeedForAll ( http://www.feedforall.com ), that will walk you through the process of creating a podcast feed. Or if you prefer, you can manually create the RSS feed following the steps at "Make RSS Feeds" ( http://www.make-rss-feeds.com ).
There is also a tutorial at http://www.feedforall.com/podcasting-tutorial.htm
3. Publish The Feed
After the RSS feed is created, put it on your website, using an FTP client that is built into your podcast software or another FTP transfer tool, making it available for others to receive.
Once you have the podcast created and uploaded to a website host, the next step is to let your website visitors know that it's available. In order to signal to website visitors that an RSS feed containing content related to the website is available, you should include a colorful graphic on the website. It has become a standard that nearly all websites having RSS feeds available will use colorful graphics such as flags as indicators that RSS feeds are available for specific content. The flags were initially bright orange rectangles, but as the popularity has grown, some webmasters have bent the rules a bit.
Use an icon that works well within your website design, and link the graphic to the podcast feed.
Another way of letting your visitors know that your podcast feed is available is to take advantage of the RSS "aggregators" in use by your visitors.
Aggregators are used by people who subscribe to various RSS feeds, providing them with a consolidated view of the content from multiple RSS feeds in a single browser display. They will automatically detect an RSS feed on a website if you add a small bit of code in the header field of an HTML page:
[link rel="alternate" type="application/rss+xml" title="RSS"
In the above example code, be sure to replace "http://www.yourdomain.com/rss.xml" with the actual URL to your specific RSS feed, and also replace the "[" and "]" square brackets with "<" less-than and ">" greater-than symbols.
In order to increase exposure of your podcast, it should be submitted to the various Podcast search engines and directories. This can be done manually. Just as you would submit the URL of a website or web page to a search engine, you will need to submit the link of the actual feed located on your website to the Podcast directories. There is a large list of Podcast directories at
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.
Podcasting and Blogging
The internet is probably what can be said is connecting the world together through the series of connections that reach all across the surface of the Earth and that said there is always going to be the need for people to state what they feel and as a result one of the greatest booms in this space happens to be blogging.
But even beyond blogging there is something that is causing a greater stir and that is podcasting. This new system allows anyone to keep records on a blog and even that is needed. This article is going to be dedicated to the use of podcasting through the use of something called WordPress.
What is Podcasting?
Podcasting is basically an online database of all the updates and data that is put into a blog and is saved in a tabular form in the host’s server. This will be open for people who follow the blog and they can actually keep on updating and downloading all this data in a chronological format as they need.
The softwares that are used to take in the updates and regularly check if there is anything new is called a podcatcher and it is of many different types. One of the greatest help you can get in this field is if you are podcasting with WordPress which is a handy script based technology that can help it make downloads smoother and more hassle-free.
If you are looking for podcasting tips then this is a great one.
You need help when you are thinking of doing things at this level and want to know more. Why podcasting software has cropped up to help you out. There are many out there and some of them are fairly easy to use. They include some basic models such as Podvertiser, Podango, ePodcasting etc which are based on a regular feedback system on the server you have it on.
But there are many people out there who like to take matters into their own hands and for them the best ones happen to be PodShop, PodCaster and some others which require regular handling for better experiences.
Branding of a podcast
Many people are jumping into the podcasting scene without any formal knowledge of the matter and end up wasting time and internet space. For them we have some basic podcasting tips. The first happens to be that you have to brand your podcast. People need to know that you are using your podcast for something useful and not because you want.
The second happens to be fairly simple as well. You need to use podcasting with WordPress. Observe that WordPress is much bigger than it seems and since so many people have started using it this is a great way to play in numbers.
Make sure you know what you are doing before any hasty steps because having a podcast can cost you and unless you are satisfied with what you are doing there is hardly any point at all.
But best way is always Learn.
Author Reggie Engdahl owner of http://www.TrafficTipTop.com
Traffic Are The Name Of The Game. You can use this article if you place this text beside.
As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.
1. Plan Accordingly.
When making the decision and commitment to podcast, it is important to think beyond the moment. Before starting, think about the time the podcast production will take.
How will podcasting fit into a current schedule? How frequently will you podcast? How will hosting of podcasting files be handled? If the podcast is excessively popular, how will fees be generated to pay for hosting? What is the common theme that threads all podcasts in a series together? Think not only of a broad theme, but also various episodic themes that fit into a broader theme.
What will make you distinct or different from others podcasting about similar content? By approaching podcasting with a little forethought, you will set yourself up for success.
2. Original Content.
Just like any media company, in order to attract and maintain an audience, you will need to provide original content, or at the very least, present the content in an original way. Think about a long term strategy that will help your show distinguish itself from others.
3. Get to The Point.
Jibber Jabber is fun, but not to the point of excluding quality content. Listeners in today's society don't have time for incessant rambling. If you have a point to make, make it in a reasonable amount of time. Minimize the fluff and focus on quality content.
4. Do Your Homework.
Not only is faulty information a liability, but incorrect information will hurt a broad-casters long term reputation--just like a journalist's credibility is paramount to their success. It is important that the information that you provide is accurate. While being a shock jock might have short-term appeal to listeners, most will remain loyal to a source that has properly vetted all of their information.
The best content is consistent content. Podcasts should contain compelling content with episodic titles, that are united in common broad theme. The format of the podcast should be consistent, persistent and stable. Each show should be about the same length and contain a common format.
6. Timeless Content.
Content that is timeless has a long shelf life. Broadcasters will benefit more from content that is timeless and can be effectively archived.
"How to" content that solves problems will often have long term appeal and listening life. When choosing topics, consider the long term effects of a specific piece and determine whether it will fit with the broad theme of the show.
7. Articulate Words.
The quality of the audio content does matter. Think of the last time you heard a good song, on a poorly tuned radio station; regardless of how much you like the song, most of us would move the dial along.
Listeners will not want to strain to hear a podcast; pay particular attention to articulation. Another important item worth noting is that Podcasts have global reach and often global appeal. Minimizing an accent will often extend the podcast's listening audience.
8. Optimize Podcasts.
Podcast titles should be optimized to incorporate data that relates to the contents of the podcast. Think about the themes when selecting a podcast channel title and description. Use critical and related keywords and phrases that relate to a common theme. The text in the feed is important for both feed optimization and for attracting listeners.
Many of the podcast directories index the contents of podcasts using the information contained in the channel and item's, titles and descriptions. Use these text fields to effectively capture the interest of listeners.
9. Listener Expectations.
Invariably listeners will come to expect certain things from broadcasters. In order to maintain a listening audience, it is important that broadcasts are consistent and satisfy the expectations of listeners. While it is okay to experiment, straying to far from what a listener expects will often disappoint.
Many new listeners will want to review previous broadcasts. Consider ways to make older shows available through archives. Archives allow broadcasters another channel to benefit from the content. Maintaining archives of older podcasts might bring in new listeners and satisfy listeners who just can't get enough. Podcasts require effort, but by following basic guidelines and thinking things through, podcasts can be instrumental in increasing web traffic and communications within a community.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company. We will publish more about this at this page so click here to save us to your browser...
How To Deal With Google?
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